Changelogs
Stay up to date with the latest changes and enhancements.
Stay up to date with the latest changes and enhancements.
24. Apr 2026
Share
Released April 24, 2026
Search terms are where Google Ads budgets quietly leak — and where the best growth hides. The new Search Term Optimizer analyses your search term data continuously and turns it into actions: rescuing good terms that deserve their own keywords, adding negatives to cut waste, and keeping match scope tight. Every rule is configurable, and every action is visible before it happens.
NEW — Rescue Good Terms — automatically identifies converting search terms worth promoting to keywords.
NEW — Auto Add Positive rule — converts proven search terms into positive keywords based on conversion thresholds you control.
NEW — Universal Match Scope rule — keeps loose-match traffic under control with configurable conversion thresholds.
NEW — Negative keyword management — add negatives at Ad Group or Campaign scope, individually or in bulk.
NEW — AI relevancy analysis — search terms scored against what your business actually offers, not just performance stats.
NEW — Configurable rule defaults, so the optimizer works the way your agency does.