Released June 5, 2026

Budgets stop being guesswork. Budget Intelligence classifies every campaign into a lifecycle stage — data gathering, approaching viability, optimising, performing, scaling, or stalled — and recommends the right move for where that campaign actually is, not where a spreadsheet thinks it should be. Recommendations follow Smart Bidding best practice: conversion-threshold aware, with incremental budget changes instead of destabilising jumps. Alongside it, the Rules Panel gains new always-on monitoring rules so structural problems in an account surface as alerts instead of surprises.

Budget Intelligence

• NEW — Lifecycle-stage classification for every campaign — instantly see which campaigns are gathering data, viable, performing, scaling, or stalled.

• NEW — Stage-aware budget recommendations, capped to safe incremental changes to protect Smart Bidding stability.

• NEW — Conversion-threshold awareness — recommendations respect whether a campaign has the conversion volume to support its bid strategy.

Rules Panel

• NEW — Campaign Stopped Working rule — alerts when a previously delivering campaign goes quiet.

• NEW — Conversion Tracking monitoring — alerts when tracking breaks so you're not optimising blind.

• IMPROVED — Rule configuration UI refreshed in the new Rules Panel.

Budget Pacing

• IMPROVED — Clearer daily spend visualisation and projection display.