Released August 14, 2026

On August 17, Google quietly changes the rules of Smart Bidding. From that date, tCPA and tROAS campaigns are expected to deliver toward the target you set rather than comfortably below it. Every campaign sitting on a loose target, the ones that have been quietly outperforming for months, suddenly has permission to spend up to that number. Costs drift, efficiency slips, and nothing looks broken enough to catch your eye.

Clicc now catches it before it happens. A new rule identifies the exact campaigns most exposed to the change, so you can tighten targets to match recent actual performance before Google spends the gap for you.

Rules & Alerts

• NEW — Target-Based Campaign, Limited by Budget: a daily rule that flags budget-constrained Search and Shopping campaigns currently beating their stated tCPA or tROAS target. These are the campaigns with the most room for costs to rise on August 17, and the fix takes minutes once you know where to look.

• NEW — Fully tunable thresholds: set the lost impression share that defines budget-limited, the outperformance gap that earns high-severity treatment, and a minimum conversion floor over the 30-day window so alerts only fire with real confidence.

• NEW — Shared budget awareness: optionally flag target-based campaigns linked to a shared budget when another campaign is the one squeezing it.

• NEW — Daily email alerts, so exposed campaigns land in your inbox with time to act, not after the spend has moved.